Canvas - The 9 Building Blocks of a Business Model

What is a business model?

A business model describes - how a organization:

• Creates Value
• Delivers Value
• Captures Value

Notes:

• Starting Point of Discussion / Meeting / Workshop - shared understanding of what a business model actually is.
• The concept should be so simple that it helps to facilitate discussion.
• Without this shared language it is difficult to challenge our assumptions and innovate successfully.
• Consider a Business Model as a blueprint for the strategy to be implemented through the business.

The 9 Building Blocks of a Business Model

#	BB	Building Blocks	Meaning
1	CS	Customer Segments	Customers served by the Organization?
2	VP	Value Propositions	Which customer needs are being met by the value proposition by the Business?
3	CH	Channels	Which are the Distribution, Communication and sales channels used for bringing the value propositions to the end customers ?
4	CR	Customer Relationships	how is it being maintained with each customer segment?
5	RS	Revenue Streams	revenue streams from the value propositions being offered?
6	KR	Key Resources	They are the assets required to offer and deliver the elements described above
7	KA	Key Activities	these are important activities performed
8	KP	Key Partnerships	outsourced activities ? acquired resources outside the enterprise?
9	CS	Cost Structure	Cost of the elements in our business model ?

Example: Pokemon Go

Example: iTunes